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Bjelin unveils new collections at BAU 2027

2026-11-11 | pressrelease

Bjelin will introduce two new wood flooring collections at BAU 2027 in Munich, Germany, from 11 to 15 January. Visitors can get a first look at the latest innovations in flooring and furniture in Hall A6, Stand 518.

The international trade fair will provide the stage for Bjelin’s latest flooring, featuring the patented Woodura surface technology. "We're excited to return to BAU and introduce two new collections that reflect our continued focus on innovation, design and sustainability," says Fredrik Alfredsson, CEO of Bjelin. "We look forward to sharing these developments with our partners, customers and industry professionals."

Developed to offer greater design possibilities, the two collections bring new expressions to Bjelin's wood flooring range. The products combine distinctive wood characteristics with the practical benefits of Woodura technology, including high dent- and water-resistance as well as easy maintenance.

“Woodura technology also makes more efficient use of valuable wood resources,” adds Fredrik Alfredsson. “By using a thin layer of real wood veneer, Bjelin can produce significantly more flooring from each log than traditional engineered wood flooring, while also delivering greater durability.”

Alongside the new collections, Bjelin will showcase its wider portfolio of Scandinavian-designed wood flooring and furniture, highlighting how Woodura surface technology extends beyond flooring to other interior applications.

BAU brings together architects, designers, specifiers and construction professionals from around the world, making it an important platform for Bjelin to present its latest developments and connect with the industry.

Bjelin’s Woodura flooring range includes plank and herringbone formats in a variety of colours, gradings and surface treatments. The Woodura furniture portfolio features two distinct collections, Harmony and Solace, offering both dining and coffee tables.

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