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Bjelin participates in the UK’s leading flooring show

Woodura Herringbone ERVALLA 2.0
2025-08-06 | news

Bjelin is excited to exhibit at The Flooring Show in Harrogate from September 21st to 23rd, 2025. This event highlights the latest innovations, making it the perfect platform for Bjelin’s more sustainable, high-tech wood flooring.

Exceptionally durable flooring will take centre stage at the Bjelin stand: the contemporary Woodura Herringbone 2.0 , sleek Woodura Planks 3.0 – including the striking Contrast Collection – and the exceptional and new Nadura Tiles .

“We’re thrilled to meet with developers, retailers, contractors and distributors at this leading flooring event,” says Simon Darbyshire, Managing Director of Bjelin UK. “We offer truly innovative and versatile flooring solutions that will excite both the residential and commercial sectors. Sustainability is at the forefront of what we offer, along with sleek Scandinavian design and quality Croatian wood.”

Bjelin's hardened wood floors feature the patented Woodura technology, a high-quality solution that maximises the use of raw materials while creating 100% real wood floors that boast three times the strength of conventional wood floors. Now available in planks of sizes S, M, L, XL and XXL – plus herringbone with larger, more contemporary panels.

The new Slate Collection, featuring Nadura Tiles, is powered by Nadura technology, providing a high level of wear and impact resistance superior to traditional wood floors. With deep textures and natural colour variations, it delivers a cool yet inviting finish.

“At Bjelin, we believe in making better use of materials, and the patented Nadura technology embodies this vision,” says Simon Darbyshire. “The innovative process helps reduce waste and supports a circular product lifecycle.”

Bjelin’s floors also feature advanced click technology, developed by sister company Välinge Innovation, including 5G and 5G Dry, a leakproof solution that means a fast, easy, and durable installation with a watertight joint.

Meet us at Stand Q88.

Bjelin looks forward to sharing more news as the company grows its business.

Press contact

Ulrik Petersson

Ulrik Petersson

CMO
[email protected]
+46722314413

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